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CCL Marks 25th Anniversary with Announcement of Brand New Identity

By Club Champions, 05/26/23, 12:15PM EDT


Charlottesville, Virginia - The Club Champions League (CCL) has announced it is kicking off the 2023-24 season by unveiling its new name, logo, brand identity, and website to illustrate its continued evolution. 

The Virginia Club Champions League (VCCL), a 501(c)3 nonprofit youth and amateur soccer organization, was founded in 1997.  As the league expanded to Northern Virginia, Maryland, and Washington, D.C., in 2013, it dropped the ‘V’ to become the Club Champions League to reflect its growing membership beyond the borders of Virginia.  Over the past ten years, the CCL has helped over 150 independent clubs develop from within while expanding its business model to include college showcases, tournaments, coaching education, events, and international travel management.  The CCL has evolved to be more than just a league.

The new name, Club Champions, embraces the organization’s mission of providing a quality, professional platform for youth soccer leagues, events/tournaments, and international travel, regardless of a club’s size or demographic.  Club Champions will also continue to help clubs save money through a low-cost barrier of entry.  

“We are true ‘Champions’ of clubs and teams.  For over 25 years, through the ever-changing landscape of youth soccer, we have been a leader in the marketplace, offering event and league opportunities that meet the competitive needs of clubs and teams and save them money. Our lower-cost, higher-value soccer experiences allow youth soccer clubs and teams to apply these savings to hiring additional staff, developing facilities, providing financial aid, and more.  Since 2013, we have saved clubs over 2.5 million dollars.  This evolution is just another step in our efforts to focus on helping clubs and teams grow on and off the field,” said Brian Kuk, Club Champions, Executive Director.  


The new logo presents a modern, inclusive, uniting, collaborative, abstract, colorful, intuitive, creative, and daring brand identity.  The circle addresses the shape and inclusiveness of the sport of soccer worldwide.  This is also seen as the flames inside the logo do not touch.  The flames encompass the connectivity of the Club Champions’ three key pillars:  Events (black flame), International Experiences (orange flame), and League play (red flame).  The white Cup inside the flames showcases the ability of anyone to succeed and find success.  The black in the logo exudes the prestige, authority, and strength of the Club Champions’ key pillars.  The orange lies in the spectrum of red and cheerful yellow and provides the warmth, friendship, self-confidence, enthusiasm, and enjoyment that youth soccer players often express when they play the game.  Red harnesses the energy, courage, passion, and determination of the players, coaches, teams, clubs, and fans.  The white offers truth and purity in the Club Champions’ mission.    

“The new logo is modern and vibrant and tells the story of an organization dedicated to its mission of helping clubs, teams, coaches, and players of all levels.  This evolution will also allow us to be more nimble and agile to meet the needs of our member clubs and teams,” stated Darryl Gee, Club Champions, Technical Director.

Commonwealth Clash  - Top August youth soccer tournament for U9-U19s 

Adidas College Showcase - Top December College Recruiting event for U15-U19s 

Adidas National Cup  - Nationally recognized February event for U9-U19s 

Kwik Goal Jamborees - Locally Competitive, Educational, Fun one-day events U8-U10s (year-round)

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